It has been widely acknowledged that video marketing has become one of the most popular trends among marketers in recent years. There are countless channels that are invaluable to video marketing success, including digital OOH placements, broadcast spots, and social media ads. The power of video is evident across all channels, paid and owned, with its dominance likely to continue in 2022.
Globally, video marketing is becoming more prevalent. Given that, more and more statistics support its use. For this reason, video can be more effective at engaging and motivating sales than text or images.
Psychologists have discovered that sound can be used to influence audiences’ moods. The benefits of this are substantial. Brands that can emotionally connect with their target audience through video, can achieve up to 31% success rates on marketing campaigns. But video’s importance and influence extend beyond all this. For this reason, we have compiled the following video marketing statistics for 2022. This list will encourage you to integrate video marketing into your marketing plan.
Videos on Social Media Are Popular Among Consumers
Videos are increasingly being seen by users across all platforms. It doesn’t matter if you’re using Instagram, YouTube, or blogs, people expect to see more videos than ever before. Videos are one of the most popular types of content that consumers want from brands on social media. According to the State of Social Video Marketing Trends report, 73% of customers claim social media influences their purchase decisions. These numbers alone demonstrate how videos are becoming more and more popular. Consumers increasingly rely on video to make decisions, so it makes sense that Instagram is set to become the most widely used video-based platform to drive purchases.
The Power of Video Marketing
With video consumption on the rise, it’s no wonder businesses are incorporating videos into their online marketing plans. Marketers should not overlook the potential that video content offers.
As per Wyzowl, 86% of marketers use videos to market their products. Video content has grown in popularity among marketing professionals as a means to grow their businesses. Over 78% of them attribute the increased sales to videos, with 86% also claiming it increased traffic to their site.
Videos = Profit
In the end, it’s all about the return on investment (ROI). The numbers show that 88% of video marketers consider social media to be an effective means of video marketing. As described in the report, 80% of marketers report that they are satisfied with the ROI of their social media video ads.
In general, video marketing helps companies increase sales, increase brand awareness, build trust, and engage prospects. For social media marketing, the most popular platforms for uploading videos and video ads are Facebook, YouTube, and Instagram. A major reason why video marketing is so popular today is that it can convey all information through a format that appeals to most consumers — visual media.
Videos Influence Buying Decisions
Videos do more than keeping users interested. They are also central to how they make buying decisions. According to Wyzowl, 80% of users purchased products after watching the brand’s videos.
Moreover, video marketing has a profound impact on the entire process of acquiring a customer – the same study found that 96% of consumers watch videos with the intention of learning about a company or the product or service it offers.
Wrapping Up
Video has become an increasingly important marketing tool in recent years. In the past, videos could only be seen in TV studios and movie theaters. They were expensive marketing tools accessible to a limited number of companies. However, with the rise of smartphones and the Internet, video marketing has become more accessible than ever.
But in order to integrate video marketing into your marketing, it is important to invest in some video marketing tools like Animaker and Video Marketing Blaster. Since most of these tools are online, it is also essential to have a reliable internet connection in place like the one offered by Hughesnet Internet to use these tools effectively.