Ideas have a habit of becoming stale.
Being creative and innovative is essential for gaming the search engine algorithm and getting more search traffic. In many ways, SEO has solved marketing problems for many small businesses. The need now is not to invest bucket-loads of money into marketing, but instead to create quality content and solve real problems users are facing.
Many small businesses have embraced SEO and digital marketing with open arms. Go to a job portal and search for SEO jobs, and a ton of different positions would be open. Even marketing heads at big companies have realized the potential of organic traffic coming in droves to a business website.
Demand and supply have done their work as well as many students today are joining digital marketing institutes to meet the demand for SEO execs.
In-House SEO Teams – Advantages and Disadvantages
Many companies these days have in-house SEO teams. The reason is simple.
SEO is no longer an auxiliary part of marketing. Companies realize that they need to be working on SEO all around the year. The more search presence a company has, the better its odd in attracting interested prospects and leads. The advantages of having an in-house team dedicated to driving organic traffic are obvious.
What are the disadvantages?
SEO is a field that requires professionals to be consistently creative and innovative. After a period of getting a lot of traffic through a few keywords, a company would naturally think of other keywords and content to get new traffic from.
This is where the need for creativity and vigor will arise again. Ideas have a habit of becoming stale. Your in-house time might not be able to scale the initial spurt of traffic you got. This is where an external SEO agency can help.
Here are a few advantages of hiring an external SEO agency.
Getting New Keyword and Content Ideas
Hiring an external SEO agency at this point helps at will bring new ideas to the table and present a different perspective. While existing in the same fish pond, it can be difficult for an in-house SEO team to come up with new and game-changing ideas.
An external SEO agency can breathe new life into a company’s SEO plans. From suggesting better keywords to get more traffic to making significant changes to the SEO strategy in place, a lot of things can be triggered into happening by having an external agency help out.
Grow the In-House SEO Team
By hiring an external SEO team, you are also simultaneously growing your in-house team. By working with an outside team, your in-house marketing or SEO team will be able to understand new trends and practices in the field of digital marketing and where they need to be accordingly.
In conclusion, we discuss why hiring an SEO agency to handle a company’s search engine presence is a good idea.
About the Author – Gopal Giri is a well-known marketer and blogger currently writing guest articles for several online publications including Delhi Courses Academy, an institute known for its best digital marketing courses in Delhi.